Gene Genies Worldwide Ads
INSTALLATION
(video, 2m; 2004)
INSTALLATION
(video, 2m; 2004)
Exhibited at the Armory Center for the Arts, and as part of the TEN exhibition produced by NewTown Pasadena, this elevator installation displayed three ads we created for Gene Genies Worldwide©™. The ads were originally commissioned by Frauke Sandig and Erik Black for a PBS-funded documentary they produced titled Frozen Angels, on the topic of reproductive technologies in Los Angeles. As a reaction to the ubiquity and penetration of the media, the installation emulates embedded TV’s in institutional elevators where there is a captive audience, and try as they might, viewers can never really ignore the messages being aired.
(C) 2021 TRAN, T. KIM-TRANG
MEDIA ARTIST LOS ANGELES, CA
MEDIA ARTIST LOS ANGELES, CA